Immersive Invisibility Effect
Successful technology learns and adapts to users, so naturally, the technology becomes invisible to them.
Through understanding human behavior, technology must learn to communicate through natural tendency and dialect. Ethnography around our users helps deepen this knowledge and understanding.
Bianchi’s Law, also known as The Immersive Invisibility Effect, was coined by Michael Bianchi, a Digital Experience and Design Thinking Executive. Bianchi is the creator of “Experience First Design™.” An approach and framework bringing together Design Thinking, Systems Thinking, User-Centered Design, and Lean UX to discover and reimagine all facets of your product or solution and has invented other design methodologies, such as Simplicity UX™ and Helpless UX™.