Immersive Invisibility Effect
Successful technology learns and adapts to users so naturally, the technology becomes invisible to them.
Technology must be developed to learn from our users and immerse itself in our users’ lives.
The Immersive Invisibility Effect, also known as Bianchi’s Law, was coined by Michael Bianchi, a Design Thinking Executive at Hexaware Technologies. Through understanding human behavior, technology must learn to communicate through natural tendency and dialect. Ethnography around our users helps deepen this knowledge and understanding. Mr. Bianchi is the creator of “Experience First DesignTM,” an approach and framework, bringing together Design Thinking, Systems Thinking, User-Centered Design, and Lean UX, to discover and reimagine all facets of your product or solution and has invented other design methodologies, such as Simplicity UXTM and Helpless UXTM.