Michael Bianchi

Branding & Guidelines

Color Palette

The Michael Bianchi Worldwide color palette is a key brand element that conveys the visual tone and consistency to enhance its strength. The primary colors are Plush Purple and Jaded Orange. Secondary colors are Material Black, Slate Gray, and Ghost White. They should be implemented solely as support colors.

Color swatches on this page may appear to vary when viewed on different computer monitors, and color printouts from this page will not be true to the real color. For accurate matching, refer to the current edition of the Pantone formula guides and the provided CMYK, RGB, and HTML identifiers.

The choice of format depends on usage. Generally, PMS and CMYK colors are for printed materials. PMS colors are spot colors. CMYK is for four-color printing in which all colors are blended from a mix of cyan, magenta, yellow, and black (K). HTML and RGB colors are for on-screen viewing.

Plush Purple

PMS2715
CMYK47 | 48 | 0 | 0
RGB135 | 133 | 255
HTML#8785FF

Jaded Orange

PMS2009
CMYK0 | 24 | 56 | 4
RGB244 | 182 | 100
HTML#F4B664

Material Black

PMS2379
CMYK47 | 18 | 0 | 65
RGB47 | 72 | 88
HTML#2F4858

Slate Gray

PMS656
CMYK8 || 0 | 0
RGB234 | 236 | 255
HTML#EAECFF

Ghost White

PMS663
CMYK2 || 0 | 0
RGB249 | 249 | 255
HTML#F9F9FF

Typography

One of the most critical decisions when creating a brand identity and design system is the choice of type. Using a consistent family of typefaces reinforces the brand’s identity until viewers can see the type and, without having read it, know that the communication is from Michael Bianchi Worldwide.

Oswald Bold is a sans-serif typeface based on the classic gothic and grotesque styles of the late nineteenth and early twentieth centuries; 

it is recommended for headlines and subheads. Muli Regular is a modern slab sans-serif that is best suited for body copy. The application or content of the message should determine the weight and size of the typeface.

Esteban Regular, a serif typeface, intended to become employed in texts, specifically literature and poetry, to complement Muli as a supportive typeface. 

For more information on these font families, including licensing for online usage, please visit Google Fonts and Adobe Fonts at:

  • fonts.google.com/specimen/Oswald
  • fonts.google.com/specimen/Esteban
  • fonts.adobe.com/fonts/muli

Oswald Bold

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Esteban Regular

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Muli Regular

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