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Lead by Design

Solve big problems and future-proof your products and services while becoming your customers’ biggest advocate.

Michael Bianchi Lead by Design
Winter 2022

Coming Soon

In his new book, LEAD BY DESIGN, digital, customer, and user experience expert Michael Bianchi pulls back the curtain to reveal the research and unscripted truths of over 100 workshops across 12 industries. You will learn the techniques used to discover what your customers want, need, and desire most of your products and services.

Full of actionable strategies, exercises, and proven methods to accelerate the way you think about and create products and services to innovate better and faster. LEAD BY DESIGN shares the magic behind how exceptional leaders create experiences their customers find both emotional and memorable.

Coming soon to Amazon, Audible, and a book store near you!
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Connect with your customers

Great experiences need to be fun. They need to educate, entertain, and inspire.

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