What if your employees were as adept at contributing to user experience as they were at sending emails?
UX for Everyone
Stalled on a project? Product not getting adoption? Change initiative not really engaging people?
Poor user experience (UX) can spell death for even great ideas. The optimal redefined experience allows you to embed your product or experience in the user’s life or work, so that it fits seamlessly into their day-to-day activities.
UX Designers are becoming more difficult to hire and keep. And, a business-savvy UX Designer is pretty much a purple unicorn right now. So, developing your staff and investing in their growth is essential to getting the skills you need and keeping the staff you have.
How can everyone be a part of UX? Design Thinking.
Some of the most successful companies, like Google, Apple, IBM and others, continue to innovate through design-thinking, which pulls together emotion and design through to execution and delivery.
Manifesting Business Strategy Through User Experience
Companies are working on new strategies in disruptive markets, start-up pivots, new business models… but new ideas can’t succeed if the user experience doesn’t change with them. If a company “feels” like the same old company, customers and employees won’t believe or support the change.
Who should attend
CXOs, Marketing, Sales, Service, R&D, Product Managers, Training, HR
- How to use design thinking in business strategy sessions.
- What critical changes to make in user experience to communicate a new direction.
- Defining your user experience for new business models.
From Brand to Interfaces
Traditional branding exercises fail to provide usable governance and outputs for the digital user experience. This helps people responsible for brand, manifest the brand through digital channels, digital content, and digital interfaces (from the website to wearables).
Who should attend:
CMO, Brand Managers, Marketing Managers, Product Managers, Agencies
- The Digital Brand: rethinking brand through UX.
- Critical brand outputs for user experience design.
- Governing brand through to the user experience.
Linking CX and UX Design
Learn how to design a product or service that keep your users coming back and learn a new way to think about components to change user behavior and interaction.
Who should attend
CX Head, Marketing, Sales, Service, Related UX/Dev teams
- Identify areas to grow and evolve customer journeys through User Experience.
- How to map your CX journey to UX design.
- How to integrate digital and non-digital experiences
Applying Design Thinking to UX Design
Using my 6-step methodology, you’ll learn the fundamentals of innovative design and how to seamlessly integrate it into your Agile or Waterfall development process.
Who should attend
UX, Development, Product Management
- How to apply Experience First Design™ (Design Thinking, Systems Thinking, User Centered Design, and Lean UX).
- Learn the difference between incremental innovation and radical innovation.
- Using rapid prototyping to refine a product, app or website.
- Your event must have a Code of Conduct.
- I require a copy of recorded events.
- Events target audience needs to be specified.
- Permission to self-promote is required.
- 1-on-1 consultations need advanced notice and written approval.
- If preparation has a deadline, you must specify.
- My content will be up-to-date with current standards and best practices, to the best of my knowledge.
- I will design my slides myself on my own template.
- I must know in advance if there will be live code or design demos.
- After the event, I will publish my material.
- I require a speaker honorarium unless otherwise agreed in writing.
- Priority is given to events that cover travel and accommodations.
- Arrival 1 day prior, depart 1 day after your event is required unless otherwise agreed in writing.
- Access to your entire events duration is required unless otherwise agreed in writing.